See the difference

Free tools vs. doing it all by hand

A quick side-by-side of what ContentPlanner automates for free versus the hours a manual SEO process usually takes.

What matters

ContentPlanner (free)

Manual SEO work

Time per site audit

Under 2 minutes, fully automated

Several hours of manual checking per site

Cost

Free, unlimited scans

Freelancer or agency fees, often recurring

What gets checked

Crawlability, Core Web Vitals, on-page, E-E-A-T, mobile and security in one pass

Depends on the person's checklist and available time

Consistency

Same criteria every time, no missed steps

Varies by mood, memory and experience

Turning findings into content

Keyword clusters, titles and AI-ready briefs generated instantly

Separate research and brainstorming sessions

Skill required

None — just enter your URL

Working SEO knowledge needed to interpret results